My Latest Work

How to Turn Features Into Benefits People Actually Want

I was going through websites I found in a subreddit thread where people were sharing the startups they were working on. On one of the websites, I spent quite some time trying to figure out what their product actually does. Their homepage had this beautiful design, but after reading through their entire value proposition, all I could gather was that they offer “scalable microservices architecture. ”Can you guess what “scalable microservices architecture” means to someone trying to solve a business p...

You’re Writing About AI Wrong (And It’s Costing You Credibility)

Last week, I read an article about AI “revolutionizing everything” and by the time I hit the third paragraph, I’d lost interest completely. I know that sounds very familiar.

When you write about AI like it’s magic, you lose credibility with the people who actually matter, your customers, investors and anyone with half a brain.

The problem is everywhere. I see it in newsletters, blogs and product pages. “Our AI-powered solution leverages cutting-edge machine learning algorithms to deliver unprecedente...

Early Signs of a SaaS Bubble: Rising Costs & Slowing Growth

SaaS has become a part of everyday life for both businesses and consumers. From email storage to project management, you’re offered a subscription. Instead of buying it and owning it forever, you pay a monthly or yearly fee to keep using it. But recently, questions have emerged about whether this business model is starting to show cracks. Not long ago, buying software meant paying a big one-time fee to purchase a license. You would install the program on your computer and use it until it became...