My Latest Work

What Is Blockchain? How It Works and Why It Matters in Web3

At its core, blockchain is a shared digital ledger. A way of recording information so that it can’t easily be changed, erased, or controlled by a single company or server. Every piece of data on a blockchain is recorded in a way that all participants on the network can see, verify, and agree on.

Because of this shared and distributed nature, blockchain doesn’t require a central authority like a bank or a server to keep records straight. That’s partly why it’s become so important to Web3. The next chapter of the internet where people interact directly with decentralized applications and digital assets without relying on big intermediaries.

How to Turn Features Into Benefits People Actually Want

I was going through websites I found in a subreddit thread where people were sharing the startups they were working on. On one of the websites, I spent quite some time trying to figure out what their product actually does. Their homepage had this beautiful design, but after reading through their entire value proposition, all I could gather was that they offer “scalable microservices architecture. ”Can you guess what “scalable microservices architecture” means to someone trying to solve a business p...

You’re Writing About AI Wrong (And It’s Costing You Credibility)

Last week, I read an article about AI “revolutionizing everything” and by the time I hit the third paragraph, I’d lost interest completely. I know that sounds very familiar.

When you write about AI like it’s magic, you lose credibility with the people who actually matter, your customers, investors and anyone with half a brain.

The problem is everywhere. I see it in newsletters, blogs and product pages. “Our AI-powered solution leverages cutting-edge machine learning algorithms to deliver unprecedente...

Are We in a SaaS Bubble? The Future of Subscription-Based Software

The evolution of SaaS has transformed how we access software making it more flexible, affordable, and scalable for businesses and consumers alike. Yet, as subscription fees climb and growth rates begin to slow, signs of a potential bubble are emerging.
Rising costs and the creeping onset of subscription fatigue, these early red flags raise important questions about whether the current SaaS model can sustain its rapid pace of expansion.
In the next part, we'll see how companies are tackling these problems. We'll look at new pricing ideas, how AI and smart data are being used, and what the future may hold for subscription software.