A little more about me

I write because I’m curious about how things work and what makes people pay attention.

Tech is a vast world and I enjoy exploring it and sharing what I learn.

My focus is on creating content that connects and helps with people.

How did I get here?

When I was studying architecture, I spent a lot of time thinking about how people move through spaces and how every detail matters. 

That taught me to look for meaning and structure in things, and it showed me how much the way something is described shapes how people feel about it.

I soon realised that a lot of the skills I used in architecture helped a lot in writing. 

Over time, I began focusing on content in the tech and Web3 space.

I started creating content for startups and founders who were trying to explain what they do in a way that helps the people they’re talking to.

That experience helped me grow into the kind of writer I am now, someone who pays attention to how people think, what they respond to and how to shape content so it useful. 

My plan is to keep building the kinds of content that help brands connect with their audiences and grow over time.

Curious to see me work?

See my work

Work with me